Ideology And Hegemony In James Bond

Ideology And Hegemony In James Bond The aim of this essay is to investigate the issues of ideology and hegemony in the James Bond franchise, with particular emphasis on the latest Bond film, Quantum of Solace. Over the forty-four years the Bond films have been running the depictions of men and women in these films has developed and changed. Negative stereotypes were used in the first few Bond films to portray women, such as requiring a male rescue and being a sex object for a male audience. This was the ideology of the era, that women were less dominant than men. With movements such as Feminism these representations have been allowed to evolve into a more realistic depiction of women in the latest Bond films, especially Quantum of Solace. The portrayal of men is much more consistent throughout the Bond films, except a few changes that are made to Bonds character in Quantum of Solace. Ideology and hegemony exist in all the Bond films as they affect the way gender is represented. Ideologies form associations between types of power and the media. They are ideas that give an explanation of the social world. The ideas are usually seen as normal and expected but are frequently only biased and one sided (Branston and Stafford 2006,p.174). However, contrasting ideological views that contain different ideas can sometimes instigate battles within media texts (Croteau and Hoynes 1997,p.165). In comparison, hegemony is a theory that is related to ideology and power. It shows how societies deal with power (Casey et al. 2008,p.142). An Italian Marxist, Antonio Gramsci believed that ruling groups in societies can use either strength and force or consent to keep their power (Croteau and Hoynes 1997,p.169). This was allowed due to their importance in society. Gramsci also believed that certain democracies across the world would find themselves fighting for control. In some cases they would rely on force whilst in others they try the subtle approach of persuasion to gain hegemony (Branston and Stafford 2006,p.177). Hegemony suggests that certain ideas become common sense or natural to people (Croteau and Hoynes 1997,pp.169-170),particularly those of the ruling class and so called the dominant ideology (Croteau and Hoynes 1997,p.165). Marxists studied the differences between the working class and the industrial manufacturers who were all part of Capitalism, and believed your cla ss determined your political views (Branston and Stafford 2006,pp.175-176). Marxists also believed that people in charge of production were able to distribute the dominant ideas into a society. Therefore the working class could be led to believe that mistreatment was expected and normal through dominant ideas and power relationships in the media (Branston and Stafford 2006,p.176). Ideology and hegemony can affect how people are represented in the media. In the past there were striking differences between men and women. In recent times this has become less so, though still exists. This brings about the question as to whether or not the representation of gender in the media has changed over time due to the ideologies of eras changing as well. Sreberny and Van Zoonen defined gender as a contested and relatively unstable discourse (2000,p.13), showing how representations of gender are frequently changing in the media. The representations of James Bond throughout the Bond films have been quite similar: as a quick witted, physically strong man who is attractive and is able to use his charms to seduce many different women. Croteau and Hoynes believed that men would less likely be shown in the household, as this is usually the womans place. Instead, they would more likely be shown in highly regarded jobs (Croteau and Hoynes 1997,p.149). Bond films highlight this as Bond works as a secret agent for MI6 which shows his intelligence and authority in the workplace. In Quantum of Solace, Bond still contains many of his conventional characteristics , for example, his physical strength. It is suggested that men are represented as being more dominant than women, whilst also shown as being involved in much more violence (Croteau and Hoynes 1997,p.149). This can be seen in Quantum of Solace as Bond is involved in many fight scenes, such as, when he attacks the bodyguards in the hotel lift. However, the representation of Bond develops in this film as we see a vulnerable side to Bond that isnt present in the other Bond films. Many other men in Quantum of Solace are represented as powerful, for example, Dominic Greene owns his own company. Greene is portrayed as greedy and manipulative as he is storing water in order to sell it for extortionate prices. Mr White is another enemy who is portrayed as important and secretive as he is part of a top secret organisation, Quantum. These portrayals of men are stereotypical as they depict them as intelligent, pow erful and authoritative. There hasnt been much change in the representations of males in the Bond films, other than in the latest two films, Casino Royale and Quantum of Solace we have seen a more realistic portrayal of men. Bond is shown to have fallen in love with the character Vesper and when she dies he is shown as emotional as he wants revenge. This vulnerable side to Bond is representative of men today, as strong men can still have sensitive sides. This shows how the ideologies of the past may be changing. Bonds enemies have always been represented as powerful masterminds and so have not changed much since the films began. In comparison the representation of women in the Bond films has changed much more significantly over the years. This development of the Bond girls may have been instigated by the growth of Feminism. Feminism believed that men treated women as less superior to themselves (Casey et al. 2008, p.121). By the 1970s one of the main issues feminists believed was that many of the representations of women in the media were negative and based on stereotypes whilst also lacking in variety (Casey et al. 2008,p.122). The first Bond film, Dr No, made in 1962, supports this argument with the Bond girl, Honey Ryder. She played the damsel in distress saved by Bond and came across as very naive. She was easily seduced by Bond showing she was submissive and he was in power. In 1975, Laura Mulvey came up with the theory of the male gaze in which texts include women that are sexualised in order for them to appeal to men (Casey et al. 2008,p.122). Honey Ryder appealed to the male gaze as she appeared in s kimpy clothes several times, including the iconic scene of her in her swimming costume. This iconic scene also relates to the fact Hole and Levine (1971:249) argued that feminists believed that some women in the media were trying to make men purchase products by becoming sex objects (Van Zoonen 1994,p.66). Due to the ideologies of this era men were seen as more dominant and in control. This meant that women frequently appeared in films, but often only in secondary, minor roles (Croteau and Hoynes 1997,p.147). This was no different for Honey Ryder, as the main protagonists of Dr No were Bond and his enemy Dr No and she played more of a minor role. By 2002, when Die another Day was released the representation of the Bond girls had evolved. Die another Days Jinx was every bit Bonds equal being one step ahead of him for the majority of the time. She was physically strong and killed several people which represented her as mentally strong. This shows how Feminism may have begun to have an impact on media as it shows a female who is almost equal to the main male protagonist, which would have been very unusual in films before this point. However, she was easily seduced by Bond showing she hadnt become superior to Bond as he still had a certain control over her. Over time film production has developed and with it female stereotypes were questioned, leading to an increase in variety of characters for women in film (Casey et al. 2008,p.124). This can be seen in Quantum of Solace as there are two Bond girls, Miss Fields, who is a conventional Bond girl and Camille who is more of a realistic representation of women today. Miss Fields is quick witted as she helps Bond on numerous occasions. Still, she is represented as vulnerable as she is easily seduced by Bond within a short time and she is killed by Bonds enemies. However, Miss Fields is quite a realistic representation of women today as she works for MI6 which highlights how more women have jobs in highly respected work places now, than in the past. Camille is different to the other Bond girls. For instance, she is attractive but not perfect as she has burn scars on her back. She is also the first ever Bond girl to walk away from Bond without being seduced into bed by him. This suggests that womens roles in film may be becoming more realistic as the majority of women arent perfect and many have the self control to reject mens charms. However, Camille still possesses some of the Bond girl conventions as she needed saving by Bond in the fire. Both Bond girls in this film are very attractive and Liesbet van Zoonen argued that Hollywood cinema has a long standing tradition of constructing women as a spectacle for voyeuristic pleasure (Van Zoonen 1994,p.87).This suggests that even though some ideologies have changed over time others havent and even though Camille has the imperfection of burns on her back she is still a very attractive lady and thus still appeals to the male gaze and the voyeuristic pleasure of men. Another interesting representation of women in Quantum of Solace is that of M. M is represented as a strong female who is very authoritative as she is Bonds boss. She is intelligent as she works for MI6 and so is a powerful lady. However, she is also vulnerable as she is betrayed by one of her bodyguards. The growth of Feminism in the twenty-first century has gained so much for the representation of females in the media. That now even some women believe it isnt essential as the representations have gained in variety and accuracy (Casey et al.2008, p.125). An important issue to note about M is the fact that for the first eleven Bond films M was in fact a man, until it changed to a woman, played by Dame Judi Dench. This choice may have been made to follow the ideologies of the time as women were becoming more involved and important in society and even in the workplace and so by this point it wasnt unusual to have women in highly valued workplaces. Croteau and Hoynes argued that Feminis m and people who fought for womens rights put strain on the media. Therefore, making the media create more varied representations and roles of women in the media, whilst eradicating many of the negative stereotypes of women (1997 p.147). Overall, ideology and hegemony are present in all the Bond films through the representation of gender. The portrayal of gender roles allows us to observe how the ideologies have changed over time. It is most likely that certain ideologies have been influenced by movements such as Feminism, for example due to the strain feminist groups put on the media, the roles and representations of women have become more diverse and a more accurate representation of women in society. The ideologies of gender in the Bond films have changed with the times. This is noticeable with characters such as M, at one point in time women wouldnt have been associated with high earning jobs in the MI6. It is also shown with Bond as he becomes more vulnerable in Quantum of Solace, which is a more accurate representation of men in todays society as they can be sensitive as well as strong. In the future Bond films, the representations of gender may continue to change to fit the ideologies of gender in society at t hat time. Word count: 2000

Career Demand, Salary, and Education

Manufacturing companies employ a lot of mechanical engineers, but due to the slowdowns economically fewer jobs have shown up in this field. The Bureau of Labor Statistics expects â€Å"slower-than-average job growth between 2006 and 2016. † The mechanical engineering jobs have the most flexible setting since it can deal with just about anything. But you want to be in a place with a lot of manufacturing job opportunities.Entry-level mechanical engineers with a bachelor's degrees earned average annual starting salaries of $58,600. In 2012 women earned more in there entry level jobs, but as men with 4 years of experience make $64,880, when women make $63,732. So as this show with more years of experience go on men made more money than women. 80. 2 percent of made as much as the average woman made in 2012 $76,984. Also in addition to experience come promotion and with promotion come a greater salary.Education Some universities that offer the programs are Florida State and Marquett e. Some advantages of going to these schools are that they have sport teams and they have very little English requirements, and they have great reputations. Disadvantages of going to the schools is that they are large schools and does not give much help if you are in need of it, also they are both very expensive over 30 thousand a year.At Florida State over 60% of your courses you take are related to engineering ranging from thermodynamics and thermo fluids to learning the basics of engineering. You also are suggested to take physics along with calculus III. Marquette university is about the same thing they want you to take 70% engineer related course but with the courses they want you to take is a range of materials how stuff works type of engineering. They also want you to take a philosophy course and a lot more electives. Career Demand, Salary, and Education Career Demand, Salary, and EducationDemandManufacturing companies employ a lot of mechanical engineers, but due to the slowdowns economically fewer jobs have shown up in this field. The Bureau of Labor Statistics expects â€Å"slower-than-average job growth between 2006 and 2016.† The mechanical engineering jobs have the most flexible setting since it can deal with just about anything. But you want to be in a place with a lot of manufacturing job opportunities. SalaryEntry-level mechanical engineers with a bachelor's degrees earned average annual starting salaries of $58,600. In 2012 women earned more in there entry level jobs, but as men with 4 years of experience make $64,880, when women make $63,732. So as this show with more years of experience go on men made more money than women. 80.2 percent of made as much as the average woman made in 2012 $76,984. Also in addition to experience come promotion and with promotion come a greater salary.EducationSome universities that off er the programs are Florida State and Marquette. Some advantages of going to these schools are that they have sport teams and they have very little English requirements, and they have great reputations. Disadvantages of going to the schools is that they are large schools and does not give much help if you are in need of it, also they are both very expensive over 30 thousand a year.At Florida State over 60% of your courses you take are related to engineering ranging from thermodynamics and thermo fluids to learning the basics of engineering. You also are suggested to take physics along with calculus III. Marquette university is about the same thing they want you to take 70% engineer related course but with the courses they want you to take is a range of materials how stuff works type of engineering. They also want you to take a philosophy course and a lot more electives.

Young Goodman Brown - 1144 Words

In this extract from â€Å"Young Goodman Brown†, Nathaniel Hawthorne uses symbolism, imagery and point of view to depict Goodman Brown’s eventual journey from naivety in man’s purity of faith to recognition of man’s disposition to evil. It reveals Brown’s misplaced faith in man, who is deficient, instead of God. In the dialogue that ensues between the minister and Deacon Gookin, we learn of an impending meeting expecting participants hailing from â€Å"Falmouth and beyond... Indian powows† (Hawthorne 26). The geographical listing hints at the far-reaching influence of the devil. By including the Indians, Hawthorne subtly contrasts the inclusiveness of this heathen community versus the exclusivity of the Puritan community. This perhaps also†¦show more content†¦The imagery of â€Å"stars brightening† above when doubts and confusion begins to overcome Brown symbolises hope (Khoo 16) in the midst of doom and gloom. This hope lea ds Brown to make a penultimate declaration of resistance, clinging on to Faith, his wife, who represents a tangible symbol of his faith as his strength of this resolve. Once again, we see his misplaced faith in a being instead of the Divine. This perhaps is a foretelling of the imminent lose of Brown’s faith since Faith, being human is deficient. This symbolic spark of hope is overshadowed almost immediately by a â€Å"black mass of cloud† (26). The alliteration in â€Å"hurried across.....hid the brightening star† and â€Å"sweeping swiftly† both emphasise the quick movements of the cloud to cast a shadow over the clear sky. Apart from signifying the omnipresence of evil and its great influence over mankind, it also foreshadows another episode of looming devastation to Brown’s weakened faith. Later on in the extract, Brown hears again, sound of voices of familiar townsfolk blending in with the â€Å"murmur of the forest† as if attesting to the embodiment of both the devil and his followers. Hawthorne skilfully weaves in the aural imagery of a cacophony of sounds juxtaposed against a single utterance of a young woman to create a sense of the internal spiritual chaos welling up withinShow MoreRelated Young Goodman Brown Essay1048 Words   |  5 Pages The main theme of the Nathaniel Hawthorne’s, â€Å" Young Goodman Brown,† is the struggle between Goodman Brown’s faith, power to resist his own evil impulses and his own doubts within him. It is a story of Young Goodman Brown’s personal conflict over his inner desires and its greater meaning conflict between good and evil in the world. The characteristics of Young Goodman Brown are similar to the life of Nathaniel Hawthorne. Nathaniel Hawthorne had his own doubts about his own Puritan life and beliefsRead MoreEssay on Young Goodman Brown769 Words   |  4 Pagesmain focus of the story â€Å"Young Goodman Brown† by Nathaniel Hawthorne is the triumph of evil over good. A supposedly good man is tempted by evil and allows himself to be converted into a man of evil. This is much like the situation that arises in Hawthorne’s The Scarlet Letter, where two people are tempted to sin and give in thus submitting themselves to the power of the devil. In this novel, the area where the devil resides is strictly parallel to that in â€Å"Young Goodman Brown†. nbsp;nbsp;nbsp;nbsp;nbsp;AsRead Moreyoung goodman brown Essay1058 Words   |  5 Pagesthe benefit of the afflicted†(5-6) and Young Goodman Brown, a fictional character created by Nathaniel Hawthorne, was written because a few male puritans wanted to publish a story to open up societies eyes and live in a more patriarchal society. Regardless of being a fictional character or a nonfiction, we get presented evidence in which both individuals experience problems that at the time the puritan society could relate too. While both Young Goodman Brown and Mary Rowlandson enter the forestRead MoreYoung Goodman Brown and the Lottery640 Words   |  3 PagesYoung Goodman Brown and the Lottery Symbolism Use In: Young Goodman Brown and The Lottery The authors, Shirley Jackson and Nathaniel Hawthorne, both frequently use symbols within their stories The Lottery and Young Goodman Brown. Symbols are utilized as an enhancement tool to stress the theme of each story. Hawthorne uses names and objects to enhance the theme, and Jackson mainly utilizes names to stress the theme, although she does have one object as a symbol of great importance to the themeRead MoreYoung Goodman Brown Analysis876 Words   |  4 PagesHawthorne’s story, â€Å"Young Goodman Brown,† appears to be a story about original sin with a lot of symbolism tied in to make it an allegory. An allegory is a story that can be interpreted in different ways to find the hidden meaning behind the symbolism in the story. The three thing s focused on throughout the short story is Faith, the forest that Goodman Brown takes his journey through, and the staff, which the old man who leads Goodman Brown on his way carries. The short story, â€Å"Young Goodman Brown,† uses severalRead MoreSummary Of Young Goodman Brown 1278 Words   |  6 PagesCharles F. Harris Kevin R. Martin ENG 102 T April 16, 2015 Young Goodman Brown Most people think that the majority of people walking the face of the earth are morally good with a few bad apples here and there. In the short story Young Goodman Brown, Nathaniel Hawthorne uses setting, characters, and plot to show how everyone can be drawn out of their usual character when they are governed by their evil desires. In this story, Hawthorne uses setting to show how people that commit evil will try andRead MoreYoung Goodman Brown Essay931 Words   |  4 PagesYoung Goodman Brown: Good versus Evil Throughout Young Goodman Brown and other works of Nathaniel Hawthorne, the themes of sin and guilt constantly reoccur. Like many authors, Hawthorne used events in his life as a basis for the stories that he wrote. Hawthorne felt that ones guilt does not die with him/her but is rather passed down through the generations. Hawthornes great-great uncle was one of the judges during the Salem witchcraft trials. Hawthorne felt a great sense of guilt because ofRead MoreAnalysis Of Young Goodman Brown 1285 Words   |  6 PagesPerceiÃŽ ½ed through the archetypal lens, the short story, Young Goodman Brown, by Nathaniel Hawthorne asserts the uniÃŽ ½ersal idea that eÃŽ ½il lurks within eÃŽ ½ery man. Taken as a whole, the work conÃŽ ½eys that humanity can easily fall ÃŽ ½ictim to innate selfish instincts as well as society’s damaging influences. The main character, Young Goodman Brown, treks on a journey that challenges him to uphold his innocence and his belief in a decent mankind as h e discoÃŽ ½ers corruption in people. The allegory—a storyRead MoreYoung Goodman Brown Essay1291 Words   |  6 PagesYoung Goodman Brown Goodman Browns actions in the story, Young Goodman Brown, are a key element to this storys theme. The author uses Goodman Browns movement in and out of the forest, as a method of symbolizing the theme of a symbolic journey into the depths of consciousness. As the hours of the night pass, Goodman Brown travels farther into the forest, and deeper into the depths of consciousness. This theme is present in many passages of the text. The story begins with the line, YoungRead More Young Goodman Brown Essay441 Words   |  2 Pages Young Goodman Brownquot; tells the tale of a young Puritan man drawn into a covenant with the Devil. Browns illusions about the goodness of his society are crushed when he discovers that many of his fellow townspeople, including religious leaders and his wife, are attending a Black Mass. At the end of the story, it is not clear whether Browns experience was nightmare or reality, but the results are nonetheless the same. Brown is unable to forgive the possibility of evil in his loved ones and

Throughout History, Poetry Has Evolved To Fit The Needs

Throughout history, poetry has evolved to fit the needs of the poet. Typically, scholars categorize writings in time periods that often reflect similar ideals between writers. The Age of the Romantics, can be viewed as a literary movement in which writers appear to have a similar driving force behind writing. Two important authors during this Age of the Romantics are William Wordsworth and William Blake. Although both Blake and Wordsworth are considered to be writers from the Romantic literary period, they have contrasting beliefs on what it means to be a poet and the poets function in society. For starters, Blake argues that people must not be limited to their senses. One of Blake s chief arguments is that humanity is hindered when they†¦show more content†¦He believes that people fail to use the imagination and then fail to transcend what their senses can tell them is real. He explains in There Is No Natural Religion that, He who sees the Infinite in all things sees God. H e who sees the Ratio only sees himself only (117). Blake truly believed that humanity needs to see more than just science and things that can be proven, he really believed in the power of imagination. To Blake, he saw imagination as a portal to messages from a higher power-- namely God. By contrast, Wordsworth takes a completely different approach to poetry where he relief heavily on his senses. Wordsworth relied on his senses to produce images that he could then use to produce his poetry. Wordsworth describes, I have said that poetry is the spontaneous overflow of powerful feelings: it takes its origin from emotion recollected in tranquility (303). He continues, Now, if nature be thus cautious in preserving in a state of enjoyment a being thus employed, the poet ought to profit by the lesson thus held forth to him (303). These lines indicate the chief mission Wordsworth find himself on when writing poetry. Thus, because nature can produce such feelings in the poet, the poet must therefore rely heavily on what he sees. In order for him to have powerful feelings to recollect on he must first have a visual aid to send him into this spontaneous overflow. This is one of the core differences between Blake andShow MoreRelatedMajor Movements Of Poetry : Poetry, Comedy, Ode And Lyric Essay1383 Words   |  6 Pages Major Movements in poetry Throughout history, poetry has evolved and changed according to the message that poets are interested in conveying to their audiences. From the oral tradition of storytelling to the politically influenced poetry designed as medium for change, poetry has made a notable impact through the ages on societies and communities. 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