Marketing Plan Phase Ii †Grocery Delivery Essay Example

Marketing Plan Phase Ii – Grocery Delivery Paper Marketing Plan Phase II – Grocery Delivery Eric Delgado, Karen Easley, Mary Balderramos, Melanie Deutsch, and Randy Fordyce MKT/421 July 25, 2011 Denise Levith Marketing Plan Phase II – Grocery Delivery The idea of Wal-Mart’s proposed delivery service is an extraordinary way to provide customer service to its customers, but just like all other fantastic ideas there must be a plan in place. Though it may sound simple to implement the service, it is essential to make sure that certain planning is conducted. There are many considerations to be made to gain the greatest amount of success in implementing the delivery service. The different types of planning consist of identifying the segmentation criteria that will affect the target market selection; the organizational buyers and sellers of the delivery service and any factors that will influence purchasing decisions; finally identifying the competitive plane. Segmentation Criteria and Target Market Wal-Mart’s general target market is families and individuals in the lower and working class. However, because of tough economic times Wal-Mart is reaching out to middle-class individuals and families as well by advertising well-known brand names and low prices. The target market for Wal-Mart’s grocery delivery service will be their current customers in larger cities and suburban areas. This means the segmentation criteria will be individuals or families from lower class range to middle-class range urban, suburban, and exurban areas. Rural areas will not be part of the target market at this time unless the service does well and rural area customers show interest in the service. We will write a custom essay sample on Marketing Plan Phase Ii – Grocery Delivery specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Plan Phase Ii – Grocery Delivery specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Plan Phase Ii – Grocery Delivery specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The target market will focus on families and individuals without transportation, those that have difficulty shopping for themselves for medical or personal reasons, people who are busy and want to save time, or those that want or need to save on gas money by having their groceries delivered. Organizational Buyers and Sellers Organization buyers for Wal-Mart are individuals with the responsibility of purchasing products and services for the store. The buyers have the responsibility of making decisions according to the rules and procedures of the organization. Buyers need to evaluate and choose brands and products that the customer prefers to be resold in the market for an affordable price to the consumer. Organizational buyers make purchases from wholesalers, manufacturers, and others. The organizational buyer has the responsibility of selecting suppliers and negotiating terms of contracts about providing merchandise at low cost to its customers. Organizational buying involves making decisions pertaining to whether to buy, what to buy, the amount to buy, and from whom to buy (Perner, 1999-2010). The consumer buyers are the customers who purchase the merchandise from the organization. Wal-Mart works hard to ensure that there is a supply of merchandise that the customer prefers on the shelves. Consumer buyers purchase goods and items for personal consumption, for the home, and the family. According to Chief Executive Officer, Mike Duke, many Wal-Mart shoppers live from paycheck to paycheck. Wal-Mart’s core shoppers are running out of money because of the rising cost of gasoline. If this trend continues, this can become a concern for Wal-Mart (Kavilanz, 2011). Factors that influence the purchasing decisions at Wal-Mart are the Initiator, Influencer, Gatekeeper, Decider, Purchaser, and User. Several people play important roles in the decision buying process at Wal-Mart. 1. Initiator is the first person who suggests making a purchase. 2. Influencers are the people who influence the buying decisions. 3. Gatekeepers are the members who regulate the flow of information. 4. Decider is the person who has the formal or informal power of choosing or approving the selection of the supplier’s brand. 5. Purchaser is the person who negotiates the purchase. 6. Users are the members of the organization who will use the products. The consumers are the purchasers of the buying process and help to define product specifications. Purchasing decisions affect marketing strategy in developing and maintain a match between an organization resources and marketing opportunities. Marketing strategy enables those in purchasing to target groups of customers to form a relationship in knowing the consumer’s preference. The Competitive Plane When one thinks about an industry giant such as Wal-Mart, it is easy to forget that the company faces stiff competition. Wal-Marts competition is usually right around the street corner and that corner could become the companys greatest obstacle. Target Target immediately comes to mind when one thinks of Wal-Marts direct competition. On the outside, the two companies seem to operate in an identical manner; big box stores with thousands of products for sale. Targets resources are its greatest threat to the Wal-Mart grocery delivery service. Target offers near identical products, the companys website states stores only (Target, 2011) when shopping for a standard household product like coffee. This does not mean the company cannot quickly implement a delivery system. As a national corporation, Target has the capital and manpower to invest in a grocery delivery system. If the Wal-Mart system proves profitable; Target will likely hop on the bandwagon. Kroger Stores like Kroger are typically more accessible than Wal-Mart stores. Whereas Wal-Mart plants a store in larger commercial shopping districts, Kroger’s smaller stores can be found mixed in with large residential sections of a city. This places the store in closer proximity with prospective delivery customers who could eliminate the need for big-box climate controlled delivery vehicles. For such a short trip, an employees personal vehicle or a small company vehicle will do. Krogers resources may hinder delivery as the company tends to hire younger employees who do not yet have a driver’s license. In this aspect, the smaller Wal-Mart Neighborhood Store is a force to be reckoned with. Smaller stores provide the same customer to store proximity as the Kroger, but with the human and financial resources to back up the goal. Conclusion In closing, it is obvious that Wal-Mart cannot just simply add a delivery service without many considerations. The above data has made it easier for the decision makers behind the proposed service. The designated target market is families and individuals in the lower working class in the urban areas with possible expansion to rural areas. The organizational buyers provide merchandise at profitable price for Wal-Mart while maintaining an affordable price for the consumer buyers. Finally, Target and Kroger are among the major competitors that can compete with the delivery service of their own. References Armstrong, G. ; Kotler, P. (2009). Marketing: An introduction (9th ed. ). Upper Saddle River, NJ: Pearson Education. Kavilanz, Parya (2011). Wal-Mart: Our shoppers are running out of money. CNN Money. A service of CNN, Fortune and Money. Retrieved July 22, 2011 from http://money. cnn. com Perner, L. 1999-2010). USC Marshall. Organization Buying. University of Southern California. Retrieved July 22, 2011 from http://consumerpsychologist. com Rao, Naryana, K. V. S. S. (2010). Organizational Buying Process and Buying Behavior. Marketing Management Article Series. Knol 2010Aug 15. Internet Version 10 Retrieved July 22, 2011 from http://knoll. google. com Target. (2011). Maxwell House Breakfast Blend 34. 5oz: Target. Retrie ved July 23, 2011 from http://www. target. com/Maxwell-House-Breakfast-Blend-34-5oz/dp/B0040IIZ00/ref=sc_ri_1? ie=UTF8;node=2335128011

Violation of Human Rights vs the book Night essays

Violation of Human Rights vs the book Night essays Throughout history we have studied and learned about different people and places that have gone through serious hardships. Some people wrote books about their terrible experience. However, others we have just read about in newspaper articles, seen in movies or even studied in a school textbooks. The book Night is about a Hungarian Jewish teenager who is captured by the Nazi's along with his father and many other Jews. They are being tortured in many ways such as being beaten,stripped, shaved, starved and also having to do slave work. They were being treated as if they were not human. As a matter of fact to the Nazi's they weren't human, they were practically garbage and it did not matter what had happened to them. The Nazi's had turned them into different people. It was as if they did not have family members because they only cared about personal survival. Also I think that it took the faith that the Jews had away from them which left them no other choice but to be hopeless. Since the Holocaust took place there were other incidents that has occured in other countries where human rights were violated. In Libya people have been treated cruely and have had no rights for years. Libya has not had fair human rights since 1984. Recently in June of 1997, the head of the state decided on punished people if the head of the state was not informed of family members. The things that are taking place are violating the International Human Rights treaties. There were reports on people being tortured executed or even supposedly "disappearing". In Libya they are treated as if they are not human and they have to obey absurd rules that have nothing to do with keeping a country in order. Keeping a country or state in order should be the main idea not torturing everyone. I think that what is happening in Libya and the Holocaust are almost exactly alike. The Holocaust was all about concentration camps and ways of tortu ...

The Top 100 Transportation Jobs to Look for Right Now

The Top 100 Transportation Jobs to Look for Right Now If you’re interested in a career in transportation, or in finding a new career in the field, the tides of the industry are on your side. According to the Bureau of Labor Statistics (BLS), jobs that fall under the category of â€Å"transportation and material moving† are projected to grow through the year 2024, adding hundreds of thousands of jobs. Jobs in transportation can fall under many umbrellas. Check out the most thriving jobs in the field and see if one might be a good fit for you.Air Asset ControllerAir Traffic ControllerAircraft CaptainAircraft Quality Control InspectorAirfield Operations ManagerAirfield Operations SpecialistAirfield Operations SupervisorAirline DispatcherAirport Grounds Operations WorkerAirport ManagerAirport TransporterAirworthiness SpecialistAmbulance DriverAviation ManagerAviation Safety InspectorBoat CaptainBoat OperatorBoom Truck OperatorBulk DriverBus DriverChauffeurClass A DriverClass B DriverConductorCopilotDeck OfficerDock MasterDrive rDriver HelperDriver ManagerDriver SupervisorDriving TeacherDump Truck OperatorEmergency Vehicle DriverEquipment MoverFlatbed Truck DriverFlight AnalystFlight AttendantFlight CoordinatorFlight EngineerFlight InstructorFlight NavigatorFlight SchedulerForklift OperatorGeneral Transportation DirectorHelicopter PilotHousehold MoverJet PilotLocomotive EngineerLog Truck DriverMapping PilotMarine OilerMedical Cylinder DriverMotor Coach OperatorOver the Road Driver (OTR Driver)Owner / OperatorPallet Jack OperatorParking Lot AttendantParking Services SpecialistParking Systems ManagerPassenger Service AgentPatient Transport DriverPick Up and Delivery DriverPilotRail Motor Coach OperatorRamp AgentRelief DriverResidential DriverRoute DriverSailorSanitation DriverService Station AttendantShip CaptainShip Chief EngineerShip NavigatorShip SuperintendentShuttle DriverSimulator InstructorSkycapStacker OperatorStreet Cleaning Equipment OperatorSubway and Streetcar OperatorTaxi DriverTest PilotTest Pi lot ManagerTicket AgentTolling SpecialistTow Truck DriverTrain ManagerTransit DirectorTransit ManagerTransit OperatorTransit PlannerTransportation AideTransportation AnalystTransportation Facility RepresentativeTransportation InspectorTransportation Mobility ManagerTransporterTruck DriverVan DriverWheelchair Van DriverYard HostlerAccording to BLS, the median annual wage for transportation occupations was $30,730 in 2016.Education requirements differ for professions within the transportation field- many ask for no formal education or a high school diploma, while some require a post-secondary degree.This is a varied fields with lots of opportunity nationwide- do some searching to find the perfect position for your career goals!

How did Paul universalize Christ Essay Example | Topics and Well Written Essays - 500 words - 1

How did Paul universalize Christ - Essay Example Though this was the life-changing and decisive moment in his life that made him commit himself to preach the message of the Christ, Paul believed that the calling to serve God came much earlier while he was in his mother’s womb. He believed that this revelation was given to him to continue to work of the prophets who spread the message of the lord in nations across the world. He believed that he was also an apostle who was directly chosen by Christ to preach the message of the lord. Thus following his divine encounter with Christ Paul set out on this missionary task. He was chosen to be a missionary for all people including non-Jews and others living in nations around the world (Edart). Paul began his missionary work by addressing the Jews and later decided to spread the Gospel to non-Jews living around the world and where it had never been heard. He believed that God would guide him along his journey as he had chosen him in the first place to be his messenger. In his travel Paul preached Jews and the non-Jew population in several nations around the world moving from one town to another and having planned his journeys in order to accomplish his mission. In all the places that he visited Paul chose urban cities and towns, areas under Roman administration and with a predominant Greek culture and higher number of Jews as it was easier to relate to these sects of people. He believed that they in turn could carry forward his message to people from other communities. In every city Paul spread the message of the Gospel by participating in the service of the local synagogue where he would address the crowd and announce about the Risen Christ. Apart from places of worship P aul generally chose public places and private homes to give his sermon. Paul addressed members from every sector of the society and his contacts with those belonging to the elite classes helped him conduct discourses to a larger audience and also provided the much needed

Feminist and psychoanalytic theories of film Essay

Feminist and psychoanalytic theories of film - Essay Example Feminism film theory is concerned with whether or not the role played by women in film works to advance feminism or diminish its agenda. This paper aims at highlighting feminist film theory through psychoanalysis. The way women are depicted in films and movies is of primary concern to feminists because it contributes to the advancement of feminist principles. The way women characters are portrayed in films also contributes to the way that women are perceived in the society. This is because, just as in the real world situations, women in films and movies are also subject to characterisation that is in tandem with societal stereotypes. Feminist film theory tries to explain the way women are depicted in movies and the effect that this portrayal has on society at large. Psychoanalysis of films, from a feminist point of view, illustrates how emphasis is put on what emotion or action that the female character in the film is able to elicit from the viewers. Through this analysis, it emerges that most of the focus is directed at the male audience in satisfaction of what is called the male gaze (McGOWAN, 2008:132). This gives a lot of significance to what the female character represents, and in this context more than the part she plays in bringing out the theme of the film. Psychoanalysis of films through a feminist perspective reveals that women’s role in films is not as weighty as that of men. This because women are supposed to bring out a meaning of feeling from the male character(s) that that inspires the essence and true character of the hero in the film (McCABE, 2012:101). Psychoanalysis of films brings to the fore the fact that women play passive roles. This means that they are objectified and used as objects that are to be adored and exploited to serve the higher needs of men in the film. The most prominent phenomena associated with this are the sexual objectification of women in films (LAPSLEY & WESTLAKE, 2006:231). This is analysed by looking at how men in films perceive women characters in films. It is seen that men advance this notion of portraying women as sex objects to be toyed and played with, but of not much importance apart from that. Men in the film are seen parading women in an exhibitionist manner like trophies to be admired. Their roles in films are already set in the script writer’s mind by the social stereotyping that exists around them. Through further analysis is shown that this objectification also exists in the audiences’ mind because of the responses that are elicited from them. These responses are lined with sexual undertones in every aspect that the film is associated with the society. This is illustrated, by the way, the media reports on film, and the emphasis it puts on the roles played by women (NELMES, 2003:345). Through societal conditioning, the target audience of a film possesses a mind set that promotes the objectification of women not only in cinemas, but also in the real world. Thus, th e world in which feminism exists is aligned to feminism’s demise. All of these features are attributed to voyeurism which promotes the objectification of women as instruments of pleasure (LeBEAU, 2001:78). The best way to advance the ideals of feminism in films is to denounce voyeurism in films and advocate for removal male dominance in films. This can be done by distancing the female character from that of men

Ideology And Hegemony In James Bond

Ideology And Hegemony In James Bond The aim of this essay is to investigate the issues of ideology and hegemony in the James Bond franchise, with particular emphasis on the latest Bond film, Quantum of Solace. Over the forty-four years the Bond films have been running the depictions of men and women in these films has developed and changed. Negative stereotypes were used in the first few Bond films to portray women, such as requiring a male rescue and being a sex object for a male audience. This was the ideology of the era, that women were less dominant than men. With movements such as Feminism these representations have been allowed to evolve into a more realistic depiction of women in the latest Bond films, especially Quantum of Solace. The portrayal of men is much more consistent throughout the Bond films, except a few changes that are made to Bonds character in Quantum of Solace. Ideology and hegemony exist in all the Bond films as they affect the way gender is represented. Ideologies form associations between types of power and the media. They are ideas that give an explanation of the social world. The ideas are usually seen as normal and expected but are frequently only biased and one sided (Branston and Stafford 2006,p.174). However, contrasting ideological views that contain different ideas can sometimes instigate battles within media texts (Croteau and Hoynes 1997,p.165). In comparison, hegemony is a theory that is related to ideology and power. It shows how societies deal with power (Casey et al. 2008,p.142). An Italian Marxist, Antonio Gramsci believed that ruling groups in societies can use either strength and force or consent to keep their power (Croteau and Hoynes 1997,p.169). This was allowed due to their importance in society. Gramsci also believed that certain democracies across the world would find themselves fighting for control. In some cases they would rely on force whilst in others they try the subtle approach of persuasion to gain hegemony (Branston and Stafford 2006,p.177). Hegemony suggests that certain ideas become common sense or natural to people (Croteau and Hoynes 1997,pp.169-170),particularly those of the ruling class and so called the dominant ideology (Croteau and Hoynes 1997,p.165). Marxists studied the differences between the working class and the industrial manufacturers who were all part of Capitalism, and believed your cla ss determined your political views (Branston and Stafford 2006,pp.175-176). Marxists also believed that people in charge of production were able to distribute the dominant ideas into a society. Therefore the working class could be led to believe that mistreatment was expected and normal through dominant ideas and power relationships in the media (Branston and Stafford 2006,p.176). Ideology and hegemony can affect how people are represented in the media. In the past there were striking differences between men and women. In recent times this has become less so, though still exists. This brings about the question as to whether or not the representation of gender in the media has changed over time due to the ideologies of eras changing as well. Sreberny and Van Zoonen defined gender as a contested and relatively unstable discourse (2000,p.13), showing how representations of gender are frequently changing in the media. The representations of James Bond throughout the Bond films have been quite similar: as a quick witted, physically strong man who is attractive and is able to use his charms to seduce many different women. Croteau and Hoynes believed that men would less likely be shown in the household, as this is usually the womans place. Instead, they would more likely be shown in highly regarded jobs (Croteau and Hoynes 1997,p.149). Bond films highlight this as Bond works as a secret agent for MI6 which shows his intelligence and authority in the workplace. In Quantum of Solace, Bond still contains many of his conventional characteristics , for example, his physical strength. It is suggested that men are represented as being more dominant than women, whilst also shown as being involved in much more violence (Croteau and Hoynes 1997,p.149). This can be seen in Quantum of Solace as Bond is involved in many fight scenes, such as, when he attacks the bodyguards in the hotel lift. However, the representation of Bond develops in this film as we see a vulnerable side to Bond that isnt present in the other Bond films. Many other men in Quantum of Solace are represented as powerful, for example, Dominic Greene owns his own company. Greene is portrayed as greedy and manipulative as he is storing water in order to sell it for extortionate prices. Mr White is another enemy who is portrayed as important and secretive as he is part of a top secret organisation, Quantum. These portrayals of men are stereotypical as they depict them as intelligent, pow erful and authoritative. There hasnt been much change in the representations of males in the Bond films, other than in the latest two films, Casino Royale and Quantum of Solace we have seen a more realistic portrayal of men. Bond is shown to have fallen in love with the character Vesper and when she dies he is shown as emotional as he wants revenge. This vulnerable side to Bond is representative of men today, as strong men can still have sensitive sides. This shows how the ideologies of the past may be changing. Bonds enemies have always been represented as powerful masterminds and so have not changed much since the films began. In comparison the representation of women in the Bond films has changed much more significantly over the years. This development of the Bond girls may have been instigated by the growth of Feminism. Feminism believed that men treated women as less superior to themselves (Casey et al. 2008, p.121). By the 1970s one of the main issues feminists believed was that many of the representations of women in the media were negative and based on stereotypes whilst also lacking in variety (Casey et al. 2008,p.122). The first Bond film, Dr No, made in 1962, supports this argument with the Bond girl, Honey Ryder. She played the damsel in distress saved by Bond and came across as very naive. She was easily seduced by Bond showing she was submissive and he was in power. In 1975, Laura Mulvey came up with the theory of the male gaze in which texts include women that are sexualised in order for them to appeal to men (Casey et al. 2008,p.122). Honey Ryder appealed to the male gaze as she appeared in s kimpy clothes several times, including the iconic scene of her in her swimming costume. This iconic scene also relates to the fact Hole and Levine (1971:249) argued that feminists believed that some women in the media were trying to make men purchase products by becoming sex objects (Van Zoonen 1994,p.66). Due to the ideologies of this era men were seen as more dominant and in control. This meant that women frequently appeared in films, but often only in secondary, minor roles (Croteau and Hoynes 1997,p.147). This was no different for Honey Ryder, as the main protagonists of Dr No were Bond and his enemy Dr No and she played more of a minor role. By 2002, when Die another Day was released the representation of the Bond girls had evolved. Die another Days Jinx was every bit Bonds equal being one step ahead of him for the majority of the time. She was physically strong and killed several people which represented her as mentally strong. This shows how Feminism may have begun to have an impact on media as it shows a female who is almost equal to the main male protagonist, which would have been very unusual in films before this point. However, she was easily seduced by Bond showing she hadnt become superior to Bond as he still had a certain control over her. Over time film production has developed and with it female stereotypes were questioned, leading to an increase in variety of characters for women in film (Casey et al. 2008,p.124). This can be seen in Quantum of Solace as there are two Bond girls, Miss Fields, who is a conventional Bond girl and Camille who is more of a realistic representation of women today. Miss Fields is quick witted as she helps Bond on numerous occasions. Still, she is represented as vulnerable as she is easily seduced by Bond within a short time and she is killed by Bonds enemies. However, Miss Fields is quite a realistic representation of women today as she works for MI6 which highlights how more women have jobs in highly respected work places now, than in the past. Camille is different to the other Bond girls. For instance, she is attractive but not perfect as she has burn scars on her back. She is also the first ever Bond girl to walk away from Bond without being seduced into bed by him. This suggests that womens roles in film may be becoming more realistic as the majority of women arent perfect and many have the self control to reject mens charms. However, Camille still possesses some of the Bond girl conventions as she needed saving by Bond in the fire. Both Bond girls in this film are very attractive and Liesbet van Zoonen argued that Hollywood cinema has a long standing tradition of constructing women as a spectacle for voyeuristic pleasure (Van Zoonen 1994,p.87).This suggests that even though some ideologies have changed over time others havent and even though Camille has the imperfection of burns on her back she is still a very attractive lady and thus still appeals to the male gaze and the voyeuristic pleasure of men. Another interesting representation of women in Quantum of Solace is that of M. M is represented as a strong female who is very authoritative as she is Bonds boss. She is intelligent as she works for MI6 and so is a powerful lady. However, she is also vulnerable as she is betrayed by one of her bodyguards. The growth of Feminism in the twenty-first century has gained so much for the representation of females in the media. That now even some women believe it isnt essential as the representations have gained in variety and accuracy (Casey et al.2008, p.125). An important issue to note about M is the fact that for the first eleven Bond films M was in fact a man, until it changed to a woman, played by Dame Judi Dench. This choice may have been made to follow the ideologies of the time as women were becoming more involved and important in society and even in the workplace and so by this point it wasnt unusual to have women in highly valued workplaces. Croteau and Hoynes argued that Feminis m and people who fought for womens rights put strain on the media. Therefore, making the media create more varied representations and roles of women in the media, whilst eradicating many of the negative stereotypes of women (1997 p.147). Overall, ideology and hegemony are present in all the Bond films through the representation of gender. The portrayal of gender roles allows us to observe how the ideologies have changed over time. It is most likely that certain ideologies have been influenced by movements such as Feminism, for example due to the strain feminist groups put on the media, the roles and representations of women have become more diverse and a more accurate representation of women in society. The ideologies of gender in the Bond films have changed with the times. This is noticeable with characters such as M, at one point in time women wouldnt have been associated with high earning jobs in the MI6. It is also shown with Bond as he becomes more vulnerable in Quantum of Solace, which is a more accurate representation of men in todays society as they can be sensitive as well as strong. In the future Bond films, the representations of gender may continue to change to fit the ideologies of gender in society at t hat time. Word count: 2000

Career Demand, Salary, and Education

Manufacturing companies employ a lot of mechanical engineers, but due to the slowdowns economically fewer jobs have shown up in this field. The Bureau of Labor Statistics expects â€Å"slower-than-average job growth between 2006 and 2016. † The mechanical engineering jobs have the most flexible setting since it can deal with just about anything. But you want to be in a place with a lot of manufacturing job opportunities.Entry-level mechanical engineers with a bachelor's degrees earned average annual starting salaries of $58,600. In 2012 women earned more in there entry level jobs, but as men with 4 years of experience make $64,880, when women make $63,732. So as this show with more years of experience go on men made more money than women. 80. 2 percent of made as much as the average woman made in 2012 $76,984. Also in addition to experience come promotion and with promotion come a greater salary.Education Some universities that offer the programs are Florida State and Marquett e. Some advantages of going to these schools are that they have sport teams and they have very little English requirements, and they have great reputations. Disadvantages of going to the schools is that they are large schools and does not give much help if you are in need of it, also they are both very expensive over 30 thousand a year.At Florida State over 60% of your courses you take are related to engineering ranging from thermodynamics and thermo fluids to learning the basics of engineering. You also are suggested to take physics along with calculus III. Marquette university is about the same thing they want you to take 70% engineer related course but with the courses they want you to take is a range of materials how stuff works type of engineering. They also want you to take a philosophy course and a lot more electives. Career Demand, Salary, and Education Career Demand, Salary, and EducationDemandManufacturing companies employ a lot of mechanical engineers, but due to the slowdowns economically fewer jobs have shown up in this field. The Bureau of Labor Statistics expects â€Å"slower-than-average job growth between 2006 and 2016.† The mechanical engineering jobs have the most flexible setting since it can deal with just about anything. But you want to be in a place with a lot of manufacturing job opportunities. SalaryEntry-level mechanical engineers with a bachelor's degrees earned average annual starting salaries of $58,600. In 2012 women earned more in there entry level jobs, but as men with 4 years of experience make $64,880, when women make $63,732. So as this show with more years of experience go on men made more money than women. 80.2 percent of made as much as the average woman made in 2012 $76,984. Also in addition to experience come promotion and with promotion come a greater salary.EducationSome universities that off er the programs are Florida State and Marquette. Some advantages of going to these schools are that they have sport teams and they have very little English requirements, and they have great reputations. Disadvantages of going to the schools is that they are large schools and does not give much help if you are in need of it, also they are both very expensive over 30 thousand a year.At Florida State over 60% of your courses you take are related to engineering ranging from thermodynamics and thermo fluids to learning the basics of engineering. You also are suggested to take physics along with calculus III. Marquette university is about the same thing they want you to take 70% engineer related course but with the courses they want you to take is a range of materials how stuff works type of engineering. They also want you to take a philosophy course and a lot more electives.